📄️ Overview
Multi-touch attribution from raw GA4 events - credit channels across the full path to conversion
📄️ Configuration
Full configuration reference for the GA4 Attribution Modeling module
📄️ Touchpoints & journeys
How traffic and conversion touches are built and grouped into user journeys
📄️ Attribution models
The six attribution models, fractional credit vs influence, and the additivity principle
📄️ Reporting tables
What each attribution report answers, suggested visuals, and the metrics to derive in BI
📄️ Output tables
Granularity, purpose and columns of every GA4 Attribution Modeling table