| _run_timestamp | Timestamp of when the data was processed |
| event_name | Name of the event (cluster column) |
| table_suffix | Suffix of the events table name the event was sourced |
| event_date | The date when the event was logged (YYYYMMDD format in the registered timezone of your property) (partitioning column) |
| is_final | Indicates if the data is final or subject to change (based on 72h window) |
| user_pseudo_id | Pseudonymous identifier for the user (could be NULL for cookieless pings) |
| user_id | The unique ID assigned to a user |
| is_active_user | Whether the user was active (True) or inactive (False) at any point in the calendar day |
| privacy_info.description | The privacy_info fields contain information based on the consent status of a user when consent mode is enabled |
| privacy_info.analytics_storage | Whether Analytics storage is enabled for the user. Possible values: Yes, No, Unset |
| privacy_info.ads_storage | Whether ad targeting is enabled for a user |
| privacy_info.uses_transient_token | Whether a web user has denied Analytics storage and the developer has enabled measurement without cookies based on transient tokens in server data |
| collected_traffic_source.description | Information about the traffic source |
| collected_traffic_source.manual_campaign_id | The manual campaign id (utm_id) that was collected with the event |
| collected_traffic_source.manual_campaign_name | The manual campaign name (utm_campaign) that was collected with the event |
| collected_traffic_source.manual_source | The manual campaign source (utm_source) that was collected with the event. Also includes parsed parameters from referral params, not just UTM values |
| collected_traffic_source.manual_medium | The manual campaign medium (utm_medium) that was collected with the event. Also includes parsed parameters from referral params, not just UTM values |
| collected_traffic_source.manual_term | The manual campaign keyword/term (utm_term) that was collected with the event |
| collected_traffic_source.manual_content | The additional manual campaign metadata (utm_content) that was collected with the event |
| collected_traffic_source.manual_source_platform | The manual campaign source platform (utm_source_platform) that was collected with the event |
| collected_traffic_source.manual_creative_format | The manual campaign creative format (utm_creative_format) that was collected with the event |
| collected_traffic_source.manual_marketing_tactic | The manual campaign marketing tactic (utm_marketing_tactic) that was collected with the event |
| collected_traffic_source.gclid | The Google click identifier that was collected with the event |
| collected_traffic_source.dclid | The DoubleClick Click Identifier for Display and Video 360 and Campaign Manager 360 that was collected with the event |
| collected_traffic_source.srsltid | The Google Merchant Center identifier that was collected with the event |
| session_traffic_source_last_click.description | The session_traffic_source_last_click RECORD contains the last-click attributed session traffic source data across Google ads and manual contexts, where available |
| session_traffic_source_last_click.manual_campaign.campaign_id | The ID of the last clicked manual campaign |
| session_traffic_source_last_click.manual_campaign.campaign_name | The name of the last clicked manual campaign |
| session_traffic_source_last_click.manual_campaign.source | The specific source within the platform of the last clicked manual campaign |
| session_traffic_source_last_click.manual_campaign.medium | The medium of the last clicked manual campaign (e.g., paid search, organic search, email) |
| session_traffic_source_last_click.manual_campaign.term | The keyword/search term of the last clicked manual campaign |
| session_traffic_source_last_click.manual_campaign.content | Additional metadata of the last clicked manual campaign |
| session_traffic_source_last_click.manual_campaign.source_platform | The platform of the last clicked manual campaign (e.g., search engine, social media) |
| session_traffic_source_last_click.manual_campaign.creative_format | The format of the creative of the last clicked manual campaign |
| session_traffic_source_last_click.manual_campaign.marketing_tactic | The marketing tactic of the last clicked manual campaign |
| session_traffic_source_last_click.google_ads_campaign.customer_id | The customer ID associated with the Google Ads account |
| session_traffic_source_last_click.google_ads_campaign.account_name | The name of the Google Ads account |
| session_traffic_source_last_click.google_ads_campaign.campaign_id | The ID of the Google Ads campaign |
| session_traffic_source_last_click.google_ads_campaign.campaign_name | The name of the Google Ads campaign |
| session_traffic_source_last_click.google_ads_campaign.ad_group_id | The ID of the ad group within the Google Ads campaign |
| session_traffic_source_last_click.google_ads_campaign.ad_group_name | The name of the ad group within the Google Ads campaign |
| user_ltv.description | Contains Lifetime Value information about the user |
| user_ltv.revenue | The Lifetime Value (revenue) of the user |
| user_ltv.currency | The Lifetime Value (currency) of the user |
| device.description | Information about the device from which the event originated |
| device.category | The device category (mobile, tablet, desktop) |
| device.mobile_brand_name | Mobile device brand name |
| device.mobile_model_name | Mobile device model name |
| device.mobile_marketing_name | Mobile device marketing name |
| device.mobile_os_hardware_model | The device model information retrieved directly from the operating system |
| device.operating_system | Operating system name |
| device.operating_system_version | Operating system version |
| device.vendor_id | IDFV (present only if IDFA is not collected) |
| device.advertising_id | Advertising ID/IDFA |
| device.language | OS language setting |
| device.is_limited_ad_tracking | Indicates if ad tracking is limited. On iOS14+, returns false if the IDFA is non-zero |
| device.time_zone_offset_seconds | The offset from GMT in seconds |
| device.web_info.browser | Web browser name |
| device.web_info.browser_version | Web browser version |
| device.web_info.hostname | The hostname associated with the logged event |
| app_info.description | Contains information about the app in which the event was initiated |
| app_info.id | The package name or bundle ID of the app |
| app_info.version | The app's versionName (Android) or short bundle version |
| app_info.install_store | The store that installed the app |
| app_info.firebase_app_id | The Firebase App ID associated with the app |
| app_info.install_source | The source that installed the app |
| geo.description | Geographic information |
| geo.continent | The continent from which events were reported, based on IP address |
| geo.country | The country from which events were reported, based on IP address |
| geo.region | The region from which events were reported, based on IP address |
| geo.city | The city from which events were reported, based on IP address |
| geo.sub_continent | The subcontinent from which events were reported, based on IP address |
| geo.metro | The metro from which events were reported, based on IP address |
| first_user_traffic_source.description | Information about the traffic source that first acquired the user |
| first_user_traffic_source.campaign_name | First campaign name |
| first_user_traffic_source.source | First traffic source |
| first_user_traffic_source.medium | First traffic medium |
| stream_id | The numeric ID of the data stream from which the event originated |
| platform | The data stream platform (Web, IOS or Android) from which the event originated |
| property_id | Google Analytics property ID |
| items.description | Information about items included in an event |
| items.item_id | Product ID |
| items.item_name | Product name |
| items.item_brand | Product brand |
| items.item_variant | Product variant |
| items.item_category | Product category (level 1) |
| items.item_category2 | Product category (level 2) |
| items.item_category3 | Product category (level 3) |
| items.item_category4 | Product category (level 4) |
| items.item_category5 | Product category (level 5) |
| items.price_in_usd | Product price in USD |
| items.price | Product price in local currency |
| items.quantity | Product quantity |
| items.item_revenue_in_usd | Product revenue in USD |
| items.item_revenue | Product revenue in local currency |
| items.item_refund_in_usd | Product refund amount in USD |
| items.item_refund | Product refund amount in local currency |
| items.coupon | Coupon code applied to the product |
| items.affiliation | Product affiliation |
| items.location_id | Location ID where the product was sold |
| items.item_list_id | ID of the list containing the product |
| items.item_list_name | Name of the list containing the product |
| items.item_list_index | Position of the product in the list |
| items.promotion_id | ID of the promotion associated with the product |
| items.promotion_name | Name of the promotion associated with the product |
| items.creative_name | Name of the creative used in the promotion |
| items.creative_slot | Slot of the creative used in the promotion |
| event_params.description | Event parameters associated with the event. Included are all parameters that are automatically collected or recommended |
| event_params.ignore_referrer | Indicates if the referrer should be ignored |
| event_params.ga_session_id | Google Analytics session ID (cluster column) |
| event_params.ga_session_number | Google Analytics session number |
| event_params.synthetic_bundle | Indicates if the event is part of a synthetic bundle |
| event_params.engagement_time_msec | Engagement time in milliseconds |
| event_params.engaged_session_event | Indicates if the event is part of an engaged session |
| event_params.entrances | Number of entrances |
| event_params.session_engaged | Indicates if the session is engaged |
| event_params.content_group | Content group |
| event_params.content_id | Content ID |
| event_params.content_type | Content type |
| event_params.content | Content description |
| event_params.medium | Traffic medium |
| event_params.campaign | Campaign name |
| event_params.source | Traffic source |
| event_params.term | Search term |
| event_params.gclid | Google Click Identifier |
| event_params.dclid | DoubleClick Click Identifier |
| event_params.srsltid | Search Result Slot Identifier |
| event_params.aclid | AdWords Click Identifier |
| event_params.cp1 | Custom parameter 1 |
| event_params.anid | Android Advertising ID |
| event_params.click_timestamp | Timestamp of the click |
| event_params.campaign_info_source | Source of campaign information |
| event_params.coupon | Coupon code |
| event_params.currency | Currency code |
| event_params.shipping | Shipping cost |
| event_params.shipping_tier | Shipping tier |
| event_params.payment_type | Payment type |
| event_params.tax | Tax amount |
| event_params.transaction_id | Transaction ID |
| event_params.value | Transaction value |
| event_params.item_list_id | Item list ID |
| event_params.item_list_name | Item list name |
| event_params.creative_name | Creative name |
| event_params.creative_slot | Creative slot |
| event_params.promotion_id | Promotion ID |
| event_params.promotion_name | Promotion name |
| event_params.item_name | Item name |
| event_params.link_classes | CSS classes of the clicked link |
| event_params.link_domain | Domain of the clicked link |
| event_params.link_id | ID of the clicked link |
| event_params.link_text | Text of the clicked link |
| event_params.link_url | URL of the clicked link |
| event_params.outbound | Indicates if the link is outbound |
| event_params.ad_unit_code | Ad unit code |
| event_params.ad_event_id | Ad event ID |
| event_params.exposure_time | Ad exposure time |
| event_params.reward_type | Reward type |
| event_params.reward_value | Reward value |
| event_params.video_current_time | Current time of the video |
| event_params.video_duration | Total duration of the video |
| event_params.video_percent | Percentage of video watched |
| event_params.video_provider | Video provider |
| event_params.video_title | Video title |
| event_params.video_url | Video URL |
| event_params.method | Method name |
| event_params.app_version | App version |
| event_params.cancellation_reason | Reason for cancellation |
| event_params.fatal | Indicates if the error is fatal |
| event_params.timestamp | Event timestamp |
| event_params.firebase_error | Firebase error code |
| event_params.firebase_error_value | Firebase error value |
| event_params.firebase_screen | Firebase screen name |
| event_params.firebase_screen_class | Firebase screen class |
| event_params.firebase_screen_id | Firebase screen ID |
| event_params.firebase_previous_screen | Previous Firebase screen name |
| event_params.firebase_previous_class | Previous Firebase screen class |
| event_params.firebase_previous_id | Previous Firebase screen ID |
| event_params.free_trial | Indicates if it's a free trial |
| event_params.message_device_time | Message device time |
| event_params.message_id | Message ID |
| event_params.message_name | Message name |
| event_params.message_time | Message time |
| event_params.message_type | Message type |
| event_params.topic | Message topic |
| event_params.label | Label |
| event_params.previous_app_version | Previous app version |
| event_params.previous_first_open_count | Previous first open count |
| event_params.previous_os_version | Previous OS version |
| event_params.subscription | Subscription information |
| event_params.updated_with_analytics | Indicates if updated with analytics |
| event_params.achievement_id | Achievement ID |
| event_params.character | Game character |
| event_params.level | Game level |
| event_params.level_name | Game level name |
| event_params.score | Game score |
| event_params.virtual_currency_name | Virtual currency name |
| event_params.success | Indicates success |
| event_params.visible | Indicates visibility |
| event_params.screen_resolution | Screen resolution |
| event_params.system_app | Indicates if it's a system app |
| event_params.system_app_update | Indicates system app update |
| event_params.product_id | Product ID |
| event_params.price | Price |
| event_params.quantity | Quantity |
| event_params.renewal_count | Renewal count |
| event_params.previous_gmp_app_id | Previous GMP app ID |
| event_params.deferred_analytics_collection | Indicates deferred analytics collection |
| event_params.reset_analytics_cause | Cause of analytics reset |
| event_params.introductory_price | Introductory price |
| event_params.file_extension | File extension |
| event_params.file_name | File name |
| event_params.form_destination | Form destination |
| event_params.form_id | Form ID |
| event_params.form_name | Form name |
| event_params.form_submit_text | Form submit button text |
| event_params.group_id | Group ID |
| event_params.language | Language |
| event_params.percent_scrolled | Percentage of page scrolled |
| event_params.search_term | Search term |
| event_params.unconvert_lead_reason | Reason for unconverting a lead |
| event_params.disqualified_lead_reason | Reason for disqualifying a lead |
| event_params.lead_source | Lead source |
| event_params.lead_status | Lead status |